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Sanjeev Mohanty appointed Jabong CEO


Jabong a domestic online fashion marketplace said it has appointed fashion industry veteran Sanjeev Mohanty as its chief executive to steer the company towards its next growth phase.The former UCB Managing director, Mohanty is a Raveshaw alumni and he did his Bacherlors in Commerce from Ravenshaw College from 1990-1993.He also holds a degree in Apparel Marketing & Merchandising, Fashion & Retail Marketing from the National Institute of Fashion Technology (NIFT) in 1995.Sanjeev Mohanty comes with nearly 20 years of experience in the fashion industry, primarily at Benetton India where he worked for over 11 years including 8 years as the managing director.His prior jobs before Benetton India, were in Madura Garments as its general manager, brand head for SF Jeans and at Levi Strauss as product manager for its top wear category.Mr.Mohanty will join the company from early December, the company said in a statement on Saturday. With his appointment, for the first time the Indian e-commerce would witness a CEO from a traditional retailer heading an online venture in India.